Paul has spent most of his career in the advertising industry having worked with a number of FMCG companies like Unilever within South Africa. Since 1998, Paul has focussed on developing online business models and the provision of online services to SME and is a director of FulfilNET , Yodel, Marketboomer, Local Search Solutions and One Local Search. Located in Australia, New Zealand, Ireland, UK and Dubai.
Paul was managing director of Australian Local Search, an online local business directory, which he was instrumental in growing for a staff complement of 5 to 150 with over 6000 customers in 18 months. The company was purchased by News Limited and re-branded as True Local. Paul is a board member of Marketboomer and LSS and has been responsible for developing and implementing their sales, marketing and commercialisation strategies.
Paul has a wealth of experience in online marketing and out bound call centres. Being the Managing Director of Yodel, Australia and New Zealand’s largest Google Experts, with over 7,000 customers, Paul provides an unique insight into the advantages and possible pitfalls in marketing businesses online. Paul’s knowledge of what an SME requires to conduct successful online marketing campaigns and how to effectively sell online provides a fresh prospective in this area. Managing over 120 staff in Sydney is only part of his job, the relationships the company has with Google and Yahoo in all countries is also very important to Paul.