What you might think is interesting and relevant information on your website may not be for people visiting your website for the first time. Just having a website online is just not enough, being at the top of the search engines is not enough, your site is just as an important selling tool as anything or anyone else in your business. There are a few things that you must keep in mind when trying to reduce what we call a ‘bounce rate’. The bounce rate is the percentage of visitors that click onto a website, and leave again within the first few seconds without viewing another page or going any further. Thi…(more...)

Tags: Bounce Rate, SEO, Small Business, Websites

Share article:

Most businesses spend huge amounts of money on promoting their businesses online and offline to their customers. These businesses, however, are missing out on a huge opportunity to cash in on the full benefit of their marketing activities because they are not combining their offline marketing activities with their online ones. Integrating the two is extremely important because you will be missing out on an enormous amount of potential business if the online and offline don’t work together. A prime example of this is, if a potential customer comes across an advertisement for your business…(more...)

Tags: Offline Marketing, Online Marketing, Search Engine Marketing

Share article:

Search Engine Optimisation (SEO) requires a different kind of expertise to Search Engine Marketing, and whilst we have a small army of Qualified AdWords Professionals who are experienced in creating and orchestrating successful AdWords campaigns, we don’t pretend to have the wherewithal to perform Search Engine Optimisation to the standards we hold ourselves to. If you’re unsure as to what Search Engine Marketing (also known as Pay-Per-Click advertising and Sponsored Search) entails, there are two excellent breakdowns in brief here, or in detail here. SEO is a blanket term that’s use…(more...)

Tags: Google, Online Advertising, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimisation (SEO), Yahoo!

Share article:

If you, like myself, are struggling to find a Christmas present for your friends and/or family, Google may have solved your problem! In their Christmas marketing promotion (known as Chrome For Christmas), Google are letting you give the gift of…Chrome! The web browser that is gradually picking up market share is now pushing for more with this new idea. Instead of giving the gift of new socks, Google have made it easy to give their browser as a gift for Christmas. It’s simple Go to the Give Chrome For Christmas website. Select some paper which is themed. Add the recipient’s name and email address!…(more...)

Tags: Christmas, Christmas Gifts, Chrome, Google, Internet, Marketing, social media, Web Browsers

Share article:

Hitwise have released some interesting statistics for search engine trends and usage in Australia (see the detailed facts and figures on Hitwise Research Director Alan Long’s blog) and for anyone who isn’t up to date with current trends, this post will shed some new light on how to gear your SEM for the new year. Social media sites are set to overtake traffic from search engines. Search Engines (such as Google and Yahoo) attributing 12.8% of all sites visited, social media sites (such as Facebook and MySpace) closely follow with 11.8%. It is estimated that social media will soon overtake search engines as the most popular websites to visit – especially so over the Christmas break. Facebook and MySpace must be licking their lips at the prospect of being the most visited sites in Australia and therefore an increased potential advertising revenue. Much like the television stations of traditional media, more people watching equals a larger audience for advertisers and therefore more advertising potential in terms of raw numbers and targeted demographic reach. Another interesting fact to note is that Australians uses search engines more (12.8%) than the Brits (UK-12.6%), the kiwis (New Zealand 12.2%) and the yanks (U.S.-10%). Google Dominates Search Engines-Bing the mover Google- 87.1% ( – ) Bing- 4.7% ( + 0.6%) Yahoo- 2.3% ( – ) The amount of advertising dollars spent on launching Bing and creating brand awareness has been apparently significant enough to warrant an increase in market share. However, it is not nearly as big as what the big coffers at Microsoft would have hoping for.  It is expected that Bing will increase their market share slightly over the Christmas period and into the new year. Users Love Brands One of the largest changes in users’ search behaviors is the rapid increase in brand name and brand related searches. In 2006, brand related searches accounted for 8.75% and in 2009 it accounts for 14.22% of all searches. This is an important development for search marketers as it shows the benefit of using brand related keywords more so now than ever before. Searchers More Refined Than Ever Before Whether it has to do with demographics shifting, or users becoming better practiced in the art of searching, users are using more words to search than ever before. 1-2 word searches have decreased and 3-5 word searches have increased from their 2008 figures. When 3-5 Word Searches now account for 52.8% of all queries and it is becoming increasingly important that long tail keywords are a part of any AdWords campaign. 1 Word Searches- 18.6% (Decreased) 2 Word Searches- 28.6% (Decreased) 3 Word Searches- 24.2% (Increased) 4 Word Searches- 14.3 % (Increased) 5 Word Searches- 14.3% (Increased)…(more...)

Tags: Australia, Google, Internet, Online, Online Advertising, Search Marketing, SEM, Statistics

Share article: