About Us

The Good, The Bad & Search (“GB&S”) is a web log (‘blog’) about search!

We explore topics on and surrounding the search engine industry; the devices that make search engines all the more accessible and the technologies that enhance and promote their place at the very bedrock of our digitally-enhanced lives.

Our aim is to engage with both the agents and consumers of search engine marketing and search engine optimisation technologies in Australia, providing a neutral platform for discussion and keeping a running commentary on the moves that big search engines make.

GB&S was born of an innate need of our search engine marketers, search engine optimisers, web-designers and all-round techies to demystify the process of getting website on search engines and discuss the issues that surround search for Australian businesses.

We’ll share with you our knowledge and the trials and tribulations with this relatively new industry, report on all kinds of factors which affect the search industry and stick it to the man (or in this case Google, Yahoo! & Bing)!

We outwardly encourage you to engage, argue (with some degree of professionalism, of course), criticise, praise and vent through this website. So go ahead and subscribe to the RSS feed! Get in touch with the editorial staff or just comment on any of the articles herein.