Improving your bounce rate will get your customers to stick around longer.
What you might think is interesting and relevant information on your website may not be for people visiting your website for the first time. Just having a website online is just not enough, being at the top of the search engines is not enough, your site is just as an important selling tool as anything or anyone else in your business. There are a few things that you must keep in mind when trying to reduce what we call a ‘bounce rate’. The bounce rate is the percentage of visitors that click onto a website, and leave again within the first few seconds without viewing another page or going any further. Thi…(more...)
Tags: Bounce Rate, SEO, Small Business, Websites
An XKCD Comic - an example of how a mix of marketing online and off helps you spread the word.
Most businesses spend huge amounts of money on promoting their businesses online and offline to their customers. These businesses, however, are missing out on a huge opportunity to cash in on the full benefit of their marketing activities because they are not combining their offline marketing activities with their online ones. Integrating the two is extremely important because you will be missing out on an enormous amount of potential business if the online and offline don’t work together. A prime example of this is, if a potential customer comes across an advertisement for your business…(more...)
Tags: Offline Marketing, Online Marketing, Search Engine Marketing
Don't fall into the lure of putting all your search engine marketing 'eggs' into one basket.
Search Engine Optimisation (SEO) requires a different kind of expertise to Search Engine Marketing, and whilst we have a small army of Qualified AdWords Professionals who are experienced in creating and orchestrating successful AdWords campaigns, we don’t pretend to have the wherewithal to perform Search Engine Optimisation to the standards we hold ourselves to. If you’re unsure as to what Search Engine Marketing (also known as Pay-Per-Click advertising and Sponsored Search) entails, there are two excellent breakdowns in brief here, or in detail here. SEO is a blanket term that’s use…(more...)
Tags: Google, Online Advertising, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimisation (SEO), Yahoo!
Social media sites are set to take over search engines as the most visited type of website in Australia according to the latest hitwise statistics.
Hitwise have released some interesting statistics for search engine trends and usage in Australia (see the detailed facts and figures on Hitwise Research Director Alan Long’s blog) and for anyone who isn’t up to date with current trends, this post will shed some new light on how to gear your SEM for the new year. Social media sites are set to overtake traffic from search engines. Search Engines (such as Google and Yahoo) attributing 12.8% of all sites visited, social media sites (such as Facebook and MySpace) closely follow with 11.8%. It is estimated that social media will soon overtake search engines as the most popular websites to visit – especially so over the Christmas break. Facebook and MySpace must be licking their lips at the prospect of being the most visited sites in Australia and therefore an increased potential advertising revenue. Much like the television stations of traditional media, more people watching equals a larger audience for advertisers and therefore more advertising potential in terms of raw numbers and targeted demographic reach. Another interesting fact to note is that Australians uses search engines more (12.8%) than the Brits (UK-12.6%), the kiwis (New Zealand 12.2%) and the yanks (U.S.-10%). Google Dominates Search Engines-Bing the mover Google- 87.1% ( – ) Bing- 4.7% ( + 0.6%) Yahoo- 2.3% ( – ) The amount of advertising dollars spent on launching Bing and creating brand awareness has been apparently significant enough to warrant an increase in market share. However, it is not nearly as big as what the big coffers at Microsoft would have hoping for. It is expected that Bing will increase their market share slightly over the Christmas period and into the new year. Users Love Brands One of the largest changes in users’ search behaviors is the rapid increase in brand name and brand related searches. In 2006, brand related searches accounted for 8.75% and in 2009 it accounts for 14.22% of all searches. This is an important development for search marketers as it shows the benefit of using brand related keywords more so now than ever before. Searchers More Refined Than Ever Before Whether it has to do with demographics shifting, or users becoming better practiced in the art of searching, users are using more words to search than ever before. 1-2 word searches have decreased and 3-5 word searches have increased from their 2008 figures. When 3-5 Word Searches now account for 52.8% of all queries and it is becoming increasingly important that long tail keywords are a part of any AdWords campaign. 1 Word Searches- 18.6% (Decreased) 2 Word Searches- 28.6% (Decreased) 3 Word Searches- 24.2% (Increased) 4 Word Searches- 14.3 % (Increased) 5 Word Searches- 14.3% (Increased)…(more...)
Tags: Australia, Google, Internet, Online, Online Advertising, Search Marketing, SEM, Statistics
Google's screenshot of the Product Listing Advertisments feature which debuted in the US this month.
It’s a business’s dream, being able to advertise their inventory (with pictures of each individual item) on Google. Google’s Product Listing Advertisements attempt to solve the biggest problem with regular text ads: How do you describe something well enough with just text for customers to get a reasonable idea of what you are selling? Well the answer need not be a tutorial on how to write effective ad copy; Google has a new “Product Listings” feature to display relevant products in line with the organic results. U.S. users on google.com have already begun seeing more and more product listing ads appear. As you can see in the picture below, the ability to compare between different companies, brands, products and prices on the one page makes shopping online so much simpler. As soon as a user enters a search query which is relevant to one of your items, Google will show the most relevant products (as well as the product name, price and of course its photo) which makes it easier for the consumer to find exactly what they want. Furthermore, in enhancing the user experience, the result for businesses is likely to be more profitable as well. These Product Listings are only charged on a Cost-Per-Action (CPA) basis; only when a user views the ad, clicks on link and eventually makes a purchase from that particular store is the advertiser charged. Advertisers on Google will be able to potentially save on their advertising expenditure and receive a greater ROI as a result. From an advertiser’s perspective this makes product listing ads perfect for reaching a more specific consumer as they are not paying per click, they are paying per sale. No matter how many people click on the listing – as long as they don’t purchase the item, the advertiser won’t be charged. This is different to when a visitor views your site through text ads, where you will be charged for a click – therefore providing a distinct advantage to businesses who want to advertise on Google. See Google’s explaination on the new technology at the AdWords blog: http://adwords.blogspot.com/2009/11/announcing-product-listing-ads.html…(more...)
Tags: AdWords, Google, Google Shopping, Innovations, Product Listing
Can you provide more information on this? take care
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Great information – now I finally get SEO! Very informative
