What you might think is interesting and relevant information on your website may not be for people visiting your website for the first time. Just having a website online is just not enough, being at the top of the search engines is not enough, your site is just as an important selling tool as anything or anyone else in your business. There are a few things that you must keep in mind when trying to reduce what we call a ‘bounce rate’. The bounce rate is the percentage of visitors that click onto a website, and leave again within the first few seconds without viewing another page or going any further. Thi…(more...)

Tags: Bounce Rate, SEO, Small Business, Websites

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Most businesses spend huge amounts of money on promoting their businesses online and offline to their customers. These businesses, however, are missing out on a huge opportunity to cash in on the full benefit of their marketing activities because they are not combining their offline marketing activities with their online ones. Integrating the two is extremely important because you will be missing out on an enormous amount of potential business if the online and offline don’t work together. A prime example of this is, if a potential customer comes across an advertisement for your business…(more...)

Tags: Offline Marketing, Online Marketing, Search Engine Marketing

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Search Engine Optimisation (SEO) requires a different kind of expertise to Search Engine Marketing, and whilst we have a small army of Qualified AdWords Professionals who are experienced in creating and orchestrating successful AdWords campaigns, we don’t pretend to have the wherewithal to perform Search Engine Optimisation to the standards we hold ourselves to. If you’re unsure as to what Search Engine Marketing (also known as Pay-Per-Click advertising and Sponsored Search) entails, there are two excellent breakdowns in brief here, or in detail here. SEO is a blanket term that’s use…(more...)

Tags: Google, Online Advertising, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimisation (SEO), Yahoo!

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If you, like myself, are struggling to find a Christmas present for your friends and/or family, Google may have solved your problem! In their Christmas marketing promotion (known as Chrome For Christmas), Google are letting you give the gift of…Chrome! The web browser that is gradually picking up market share is now pushing for more with this new idea. Instead of giving the gift of new socks, Google have made it easy to give their browser as a gift for Christmas. It’s simple Go to the Give Chrome For Christmas website. Select some paper which is themed. Add the recipient’s name and email address!…(more...)

Tags: Christmas, Christmas Gifts, Chrome, Google, Internet, Marketing, social media, Web Browsers

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Rupert Murdoch, one of the world’s most iconic media tycoons, has fired off another salvo against online search engines that aggregate news stories. The main culprit drawing Murdoch’s ire is Google, which grabs the headlines and summaries from online news websites and blogs and ranks them on the Google News service. The print mogul’s complaint stems from the traffic Google generates on the back of content generated by media outlets. As part of his battle against the world’s largest search company, Murdoch is attempting to broker a deal with Microsoft that would see News Corp content suppli…(more...)

Tags: Bing, Google, Google News, Internet, News Corp., Online, Rupert Murdoch, web technology

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