How do you describe something well enough with just text for customers to get a reasonable idea of what you are selling?

Well the answer need not be a tutorial on how to write effective ad copy; Google has a new “Product Listings” feature to display relevant products in line with the organic results.

U.S. users on google.com have already begun seeing more and more product listing ads appear. As you can see in the picture below, the ability to compare between different companies, brands, products and prices on the one page makes shopping online so much simpler.

As soon as a user enters a search query which is relevant to one of your items, Google will show the most relevant products (as well as the product name, price and of course its photo) which makes it easier for the consumer to find exactly what they want.

Furthermore, in enhancing the user experience, the result for businesses is likely to be more profitable as well. These Product Listings are only charged on a Cost-Per-Action (CPA) basis; only when a user views the ad, clicks on link and eventually makes a purchase from that particular store is the advertiser charged. Advertisers on Google will be able to potentially save on their advertising expenditure and receive a greater ROI as a result.

From an advertiser’s perspective this makes product listing ads perfect for reaching a more specific consumer as they are not paying per click, they are paying per sale. No matter how many people click on the listing – as long as they don’t purchase the item, the advertiser won’t be charged. This is different to when a visitor views your site through text ads, where you will be charged for a click – therefore providing a distinct advantage to businesses who want to advertise on Google.

See Google’s explaination on the new technology at the AdWords blog: http://adwords.blogspot.com/2009/11/announcing-product-listing-ads.html

The main culprit drawing Murdoch’s ire is Google, which grabs the headlines and summaries from online news websites and blogs and ranks them on the Google News service. The print mogul’s complaint stems from the traffic Google generates on the back of content generated by media outlets.

As part of his battle against the world’s largest search company, Murdoch is attempting to broker a deal with Microsoft that would see News Corp content supplied exclusively to the software giant’s fledgling “Bing” search engine, as reported on TechCrunch and the Financial Times – though the latter is behind a pay-wall.

The idea behind the deal is News Corp would receive compensation for its content – something it does not receive from Google – and Microsoft would theoretically be able to drive up the traffic to its search offering with exclusive content.

Murdoch has voiced his displeasure with online search engines in the past, though things started coming to a head when he told Sky News – which he owns the controlling interest in – that the flagship titles in the News Corp stable would consider blocking Google once a paid subscription model was in place.

“I think we will, but that’s when we start charging,” he said. “We have it already with the Wall Street Journal. We have a wall, but it’s not right to the ceiling. You can get, usually, the first paragraph from any story – but if you’re not a paying subscriber to WSJ.com all you get is a paragraph and a subscription form.”

When the Australian-born tycoon first announced the plan to charge for access to News Corp’s titles online, the announcement was met with almost universal ridicule. Murdoch’s plan was to use the established model of the Wall Street Journal for other News Corp titles like News.com.au and its subsidiaries like The Australian, The Daily Telegraph, The Sun and The Times in London and a plethora of other titles under the company’s banner.

“Quality journalism is not cheap and an industry that gives away its content is simply cannibalizing its ability to produce good reporting,” Murdoch said during News Corp’s fourth quarter earnings call.

I will not disagree, 30 million users is quite large-when you compare it to the population, of lets say, Australia, with a mere 22 million. However if you were to compare it to its competitors (which are much more substantial in comparison), it has a tiny 3.58 percent market share compared to the likes of Internet Explorer with 65pc and Mozilla Firefox claiming 24 pc percent of the market.

In my opinion either of these are better performing browsers; but it’s important to note that both are more established browsers and have had time to develop more of a following (more so with Mozilla Firefox). Chrome only launched about a year ago, so this increase in usership and market share is not one to be taken lightly – hence Google making this announcement.

The team that developed Chrome received a Google Founder’s award for the developments that have been made thus far (which has been won previously by the teams that created AdSense, Google Maps and Gmail). So what does this mean for us? It means that Google are definitely taking their browser quite seriously and want to compete with the big boys at Microsoft and Mozilla. With Google taking Chrome seriously, you can expect as a user of this browser to have more updates and increase in functionality as time progresses.

Having healthy competition between browser developers is a great thing because it helps them strive towards a better product for the end user. Users of any browser can expect to have an improved experience on the web because of browsers like Chrome and Opera pushing Apple, Mozilla and Microsoft to make a better product (as well as innovating more themselves). With Google Chrome’s usership bound to increase over time, it will be interesting to monitor whether it one day will be on par with Internet Explorer and Firefox- only time will tell.

Havent tried it yet?

Try Google Chrome and let me know what you think or which browser you use and why you decided to use it (Microsoft Internet Explorer users need not respond .

Car manufacturers were the first to get in on the action, with Mitsubishi and Holden both shelling out coin to have their own videos promoted on generic search results. A scan for the term “4×4” or “car” in YouTube will put a sponsored link to Mitsubishi’s video channel next to the normal list of search results. If you try this at home, don’t be tempted to click on the “Is your tongue kissable?” clip that also shows up, as it’s a highly unwatchable skit for an electric toothbrush.

 YouTube’s Jay Akkad was in town to promote the launch of the service, which has been available in the US for more than a year. According to Akkad, the pricing of the service is done on a cost-per-click basis and is showing strong click-through results.

It isn’t all milk and honey with Google’s marquee clients on the project, as Simon Dunwoody, search director at Mediaedge:cia – the company that developed Mitsubishi’s YouTube campaign – told ITWire that he was in discussions with the search giant as to why the click-per-view cost had proved higher than the 5-10 cents he had been anticipating.

Despite these teething problems, Dunwoody expects Mitsubishi to continue using the service as it has boosted the subscriber numbers for the company’s YouTube channel. The Mitsubishi-themed channel has received 6,059 views since its launch on the 20^th of April this year and currently has 23 subscribers.

YouTube has also admitted that there is nothing stopping derogatory videos appearing in the organic search results next to promoted links. A spokesperson from the company told The Sydney Morning Herald that advertisers can combat this by adding negative terms to their campaign, to prevent the sponsored videos showing up next to certain results.