Domino’s Redefines the term Phone for a Pizza

Hungry?
There's an app for that.

There have been two clear winners that have emerged from both the technology industry and the economy in the last twelve months: the Apple’s App Store and fast food.

Thanks to Apple’s prodigious marketing of their iPhone smartphone, and the global financial crisis ushering people to reach for their pizza coupons rather than their dinner jackets, both iPhone and pizza sales have gone up spectacularly since the beginning of the financial crisis.

Domino’s Australia has made an ambitious first attempt to finally marry the two in a free iPhone app suitably named “Domino’s”. Make no mistake; this powerful little app can have hot, fresh pizza delivered to your door within half an hour.

I can just imagine the App Store tagline- ”Hungry? There’s an app for that.”

The true beauty of this app is the level of customisation you’re allowed for your order; everything from half an’ half to a completely custom built pizza! And all with a butterfingers-friendly and deliciously smooth user interface.

It’s not without its marketing prowess either – turning the iPhone sideways renders a more complete photo of the pizza in question, adhering to the age old tactic of placing the product in the customers’ hands. You’re also given the opportunity to track your orders from point to point, mimicking the logistics tracking paradigm – which for some people functions as a way of building up a sometimes illogical anticipation for product delivery.

You can type in those all important coupon codes and even select their special deals; and of course choose delivery or pickup. It’s a truly twenty first century pizza ordering experience.

This app is one of the first of its kind in Australia. Domino’s major competitor Pizza Hut launched their own app in the US, and with the immanent release of their localised Australian Pizza Hut iPhone App, it could spell the end of the clumsy automated voice recognition their phone-order customers put up with today.

Judging by the broad fascination of Aussies with all things iPhone and all things pizza, I would suggest that it may well take off.