Google Mobile Advertising now spans both their website and now applications on mobile operating systems including the iPhone.
The world’s largest internet company has announced the acquisition of California-based AdMob for $806 million (US $750 million) worth of Google stock. The mobile advertising pioneer is a Silicon Valley success story that emerged in 2006, when Omar Hamoui founded the company after being frustrated by a lack of ways to generate traffic for his mobile site, claiming it was too hard to engage users. “I’ve been working in mobile for over seven years now. Before AdMob, I founded two separate mobile startups that never got significant traction. It was so frustrating to build what I knew was a…(more...)
Tags: AdMob, Advertising, AdWords, Google, iPhone, Online, Online Advertising, Search Marketing, web technology
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