“My decision to stop iPhone development has had everything to do with Apple’s policies. I respect their right to manage their platform however they want, however I am philosophically opposed to the existence of their review process. I am very concerned that they are setting a horrible precedent for other software platforms, and soon gatekeepers will start infesting the lives of every software developer.”

Creating a ‘middleman’ as Joe mentioned, is something that developers would quite easily get frustrated with. Instead of developers being able to fix it themselves, they have to work through a middleman (in this case Apple).

Rules, restrictions and a review process do not really make it a developer friendly medium to sell applications. Meanwhile the web is ‘still unrestricted and free’, if Apple made it difficult for one of the world’s biggest iPhone app developers, imagine what it would be like for all of the others? Hence why Joe Hewitt has decided to return to his roots as a web developer.

“I am returning to my roots as a web developer. In the long term, I would like to be able to say that I helped to make the web the best mobile platform available, rather than being part of the transition to a world where every developer must go through a middleman to get their software in the hands of users.”

The Facebook iPhone app (currently the most popular application in the history of the iPhone) has had some major bugs-namely one I noticed whilst using it myself. When users try to view a friend’s profile page, each users profile reads “User has no recent posts”.

FaceBook has responded in regards to this issue:

“this is the result of a backend Platform API issue, not the iPhone app. We are pushing a fix shortly.”

Joe Hewitt’s departure from Apple iPhone application development marks the first major boycott from Apple’s App store as a result of its approval process. The store has been surrounded by controversy about their inconsistent and arbitrary approval process for developer applications; with everyone from Nine Inch Nails front man Trent Reznor to search giant Google getting caught in its web.

If boycotting Apple’s iPhone for application development becomes a trend it may create many opportunities for both Microsoft and Google to claim market share with their own mobile app platforms. For now however, it’s just one developer (albeit a fairly well-known one) leaving the world’s most popular mobile application development scene.

Thanks to Apple’s prodigious marketing of their iPhone smartphone, and the global financial crisis ushering people to reach for their pizza coupons rather than their dinner jackets, both iPhone and pizza sales have gone up spectacularly since the beginning of the financial crisis.

Domino’s Australia has made an ambitious first attempt to finally marry the two in a free iPhone app suitably named “Domino’s”. Make no mistake; this powerful little app can have hot, fresh pizza delivered to your door within half an hour.

I can just imagine the App Store tagline-  ”Hungry? There’s an app for that.”

The true beauty of this app is the level of customisation you’re allowed for your order; everything from half an’ half to a completely custom built pizza! And all with a butterfingers-friendly and deliciously smooth user interface.

It’s not without its marketing prowess either – turning the iPhone sideways renders a more complete photo of the pizza in question, adhering to the age old tactic of placing the product in the customers’ hands. You’re also given the opportunity to track your orders from point to point, mimicking the logistics tracking paradigm – which for some people functions as a way of building up a sometimes illogical anticipation for product delivery.

You can type in those all important coupon codes and even select their special deals; and of course choose delivery or pickup. It’s a truly twenty first century pizza ordering experience.

This app is one of the first of its kind in Australia. Domino’s major competitor Pizza Hut launched their own app in the US, and with the immanent release of their localised Australian Pizza Hut iPhone App, it could spell the end of the clumsy automated voice recognition their phone-order customers put up with today.

Judging by the broad fascination of Aussies with all things iPhone and all things pizza, I would suggest that it may well take off.