Don't fall into the lure of putting all your search engine marketing 'eggs' into one basket.
Search Engine Optimisation (SEO) requires a different kind of expertise to Search Engine Marketing, and whilst we have a small army of Qualified AdWords Professionals who are experienced in creating and orchestrating successful AdWords campaigns, we don’t pretend to have the wherewithal to perform Search Engine Optimisation to the standards we hold ourselves to. If you’re unsure as to what Search Engine Marketing (also known as Pay-Per-Click advertising and Sponsored Search) entails, there are two excellent breakdowns in brief here, or in detail here. SEO is a blanket term that’s use…(more...)
Tags: Google, Online Advertising, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimisation (SEO), Yahoo!
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