Don't fall into the lure of putting all your search engine marketing 'eggs' into one basket.
Search Engine Optimisation (SEO) requires a different kind of expertise to Search Engine Marketing, and whilst we have a small army of Qualified AdWords Professionals who are experienced in creating and orchestrating successful AdWords campaigns, we don’t pretend to have the wherewithal to perform Search Engine Optimisation to the standards we hold ourselves to. If you’re unsure as to what Search Engine Marketing (also known as Pay-Per-Click advertising and Sponsored Search) entails, there are two excellent breakdowns in brief here, or in detail here. SEO is a blanket term that’s use…(more...)
Tags: Google, Online Advertising, Pay-Per-Click (PPC), Search Engine Marketing, Search Engine Optimisation (SEO), Yahoo!
Whether or not you had a Geocities account, it's hard to deny the part it played in moulding we way we all use the internet today.
The closing of Yahoo!’s GeoCities service marks the end of a chapter in the evolution of the World Wide Web. Services such as GeoCities offered the world a web as Tim Burners-Lee had designed it – all of a sudden anybody could stake their claim to their very own corner of the World Wide Web, without the need for in-depth technical know-how, and all for the cost of a dial up plan. In a world predating Twitter, where the word blog was largely unknown and to own a dot-com was to merely buy into a corporate fad – Geocities gave a voice to those who were previously muted responders, foreve…(more...)
Tags: Amateur, Andrew Keen, GeoCities, Online, Tim Burners-Lee, User-Generated Content, Web 2.0, Web Design, Web Evolution, Yahoo!
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