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- Coopers Store
- Working within a niche market, and appealing to a small demographic group, Coopers found the ideal channel to engage with their target market through AdWords.
- EBooksOnline
- Having a very broad inventory; EBooksOnline sought out Google AdWords to find new customers.
- Fab Fun
- A family owned business who was looking to expand and attract new customers by establishing themselves online.
Coopers Store believes this form of advertising will make up the significant majority of our advertising budget in the future, we are very impressed by both Google AdWords and Yodel™ Australia and are looking forward to continuing to capitalise on the leads that are being generated by this campaign.
It’s like their motto says, "We turn Clicks into Calls" - Vaughan Cooper, Owner
Vaughan's Yodel-managed AdWords
Case Studies
Coopers Store
Coopers Store is a designer and builder of custom-made furniture, servicing homes in Sydney’s lower north shore. Since 1993 the Coopers family has applied their passion for creating special furniture by taking the time to listen to their customers, explore their ideas and deliver a product that goes beyond expectations.
Background
Experiencing a slow growth, Coopers Store had ventured into traditional advertising forms to find their effects either negligible or impossible to gauge. Coopers found themselves relying primarily on word-of-mouth for attracting new clientele within their niche market. Seven months prior to initiating an AdWords campaign, Coopers Store developed a website for their business to help build brand recognition and raise awareness.
Challenge
Building a website was a positive first step to establishing an online presence and increasing brand awareness, however Coopers Store lacked the appropriate technologies to appeal to potential customers and result in actual sales. This turned out to be an ill-defined and costly venture.
Coopers had two peculiarities which defined their target market: they offer a specialised service to a relatively small demographic; and service a small geographic region of New South Wales.
Our Solution
Yodel™ identified the unique online requirements in marketing the Coopers Store business, and trialled Coopers Store on a small budget. Along with a targeted AdWords campaign, Yodel™ implemented Google Local Business Search, increasing the quality of their online leads by applying specifically to searches conducted in the target geographic location and therefore directly to their target market.
Result
After three months with Yodel, Coopers Store has seen the number of visits to their website double and more importantly received qualified traffic generated by prospective Coopers Store customers. In the face of economic recession, Coopers Store sales figures have been continually increasing and their overall advertising costs declining.
Coopers Store management has been adamant about the effectiveness of their Yodel™ implemented Google AdWords campaign. Coopers currently expends a larger budget today because they know to expect a healthy return on investment through the Google platform.