Ebooksonline is the provider of a wide range of healthy lifestyle and well being information via the medium of electronic books (ebooks). Ebooksonline constantly researches and adds new digital ebook categories and products to their website so that their customers have a wider range of choices for health, recreational or home making needs.
When the new owners took over EbooksOnline, they were very new to online business. They struggled to attract visitors with other forms of online advertising methods, but they quickly discovered the benefits of Google AdWords. EbooksOnline self-managed their account when before they began selling into Australia, but found their keyword cost spiraling out of control.
Ebooks had built up a large volume of keywords which were untargeted and costly. Yodel™ had to re-structure the campaign so it clearly defined Ebooks target markets, which included females under 30, highly disposable incomes and highly aware of new age health remedies.
Yodel™ began managing the AdWords campaign on Ebooks behalf. Yodel™ used highly appealing text and display ads with Google AdWords to resonate with potential customers and encourage them to register with Ebooks. After extensive categorisation of the keywords list, Yodel™ was able to clearly define Ebooks target users and buyers.
Within the first month, Ebooks increased their website traffic by 75% and now average around 1500 new visitors each month. They are averaging over 80 registrations per month from the pay per click advertising campaign. EBooks has used the revenue from client registrations to expand their Ebooks categories to cover more contemporary topics such as Bikram Yoga, Pilates and Japanese traditional medicines. Search Engine Marketing with Yodel™ really allowed Ebooks to focus on offering additional volumes.