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- Coopers Store
- Working within a niche market, and appealing to a small demographic group, Coopers found the ideal channel to engage with their target market through AdWords.
- EBooksOnline
- Having a very broad inventory; EBooksOnline sought out Google AdWords to find new customers.
- Fab Fun
- A family owned business who was looking to expand and attract new customers by establishing themselves online.
We have been 100% impressed with Yodel’s services. From the moment they built our website, and to the actual launch of our campaign, it has been a great experience for us. All we need to worry now about is arranging our bookings to suite our online customers! We are extremely happy in how Yodel™ turns our clicks into bookings!
Case Studies
Fab Fun Pty Ltd
Fab Fun is a family owned business that has been servicing Sydney for over 3 years. Specialising in children’s entertainment, Fab Fun employs over 10 entertainers to provide top class entertainment for children’s birthday parties, product launches, promotions and all sorts of special occasions.
Background
Being a start-up business, Fab Fun’s business had never been online. The owners relied on more traditional offline forms of advertising such as brochures, print ads & word-of-mouth to attract new customers. The owners of Fab Fun considered a major Australian directory listing but weren’t able to afford the cost.
Challenge
The owners of Fab Fun identified the need to get online, but faced the challenge of being a small business with limited cash flow. Most of the other websites packages they found were unaffordable. However after speaking with a Yodel™ internet consultant, they also realised the need for exposing their website on major search engines such as Google, Yahoo!7 and ninemsn.
Our Solution
Fab Fun came on-board with one of Yodel’s affordable monthly starter packages; which includes a subscription to Google AdWords and a free website. Fab Fun started advertising on Google AdWords for as little as $3 a day.
Result
Fab Funs entire online solution was designed in less than a fortnight. As soon as the Google AdWords campaign was activated, customers started clicking onto www.fab-fun.com.au and the owners received enquiries immediately. Within 2 days, the owners secured their first job which completely paid for the initial advertising investment.
The owners of Fab Fun were extremely impressed with how much Yodel™ could target their customers with Google AdWords. Depending on the current roster of entertainers that Fab Fun had, they could focus their online advertising to suite the regions of Sydney. On average, Fab Fun books 3-4 jobs a week as a result of Google AdWords.
Fab Fun plans to expand their entertainers to 25 and increase their spend on search engine marketing.