Yodel exhibits a Complete hit at CeBIT 2008.

CeBIT 2008 e-Marketing and SEO expo was a great place to meet leading experts and the industry’s most successful companies in Search Engine Marketing. With over 35000 visitors attending the three-day event at Darling Harbour Sydney, It was the ideal stage to launch Yodel’s newest campaign ‘We turn clicks into calls.’

Janty Mohammed, Yodel’s Sales Manager, was extremely impressed with the event. "We had an overwhelming number of visitors to our stand, leading to a large base of clients to review and follow up in the course of the next month, but the main objective for us was seeking out Referral Partners”.

Under Yodel Referral program, partners can refer their valued customer’s websites to Yodel and receive a referral rebate in return, but more importantly, strengthen the relationship with their clients by assisting them in Search Engine Marketing.

Pierre Ajram, Yodel’s Referrals Channel Manager, who attended the three day Exhibition said, "It was good to see how many people were aware of and wanted to know more about our Referral Program. I really enjoyed letting them know how the program works, and among the Marketing Directors and IT personnel were at least fifty people who expressed great interest in signing up."

Paul Harvell, Yodel’s Managing Director, moderated a session on ‘Universal Search, Local search and Web 2.0; exploring the theme of how advertisers in 2008 will be affected by Google’s new Search Engine Results Page layout. Several speakers came together for the conference to discuss on how Universal search was changing the way searchers interact with search results, and with ads.

There was a high level of awareness among delegates that Yodel is the market-leading reseller in pay-per-clicks and Search Engine Marketing. This is the kind of feedback that could only be gained by attending events such as CeBIT where the majority of the attendees are well-informed on the subject. They felt that this information would only help strengthen the Yodel brand.

"CeBIT Australia 2008 for Motion has been very successful on all fronts,”Paul Harvell, of Yodel said. ”With the combination of Google AdWords and Yahoo! Search Marketing’s targeted PPC model, we are able to provide a higher ROI for our customers. This means not only more clicks for the customer but more importantly it means more calls."