Search Engine Marketing

When consumers are looking for any product or service, there is a good chance that their search begins or ends on Google, Yahoo!7 or ninemsn. Fact: 87% of Australians access search engines, and of those, 79% research products and services to buy.

Search Engine Marketing is far more cost-effective than other forms of advertising.

 

The Power of the Internet

  • 13.6 Million users are online
  • 54% of Australian households have broadband
  • The estimated value of online retail shopping is $11.35Billion
How to reach your customers

View the video on how Google AdWords work

 

How it works

Step one - how search engines work Users type a keyword

How search engines work

 

Step 2 - how search engines work Business advert appears on sponsored links

Your business will appear in the search engines

The New Marketing Mix

The new marketing mix

How AdWords can pay for itself

 

How AdWords can pay for itself