Google Analytics

Discover how Google Analytics and Website Statistics can benefit your business

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Yodel can use the tremendous insights garnered from your business's website and visitors through Google Analytics to make the most of your Search Engine Marketing.

Google Analytics is a powerful website tracking tool that can be linked with your Google adwords campaign and provides very high insights into how your website is performing. Google Analytics can also provide valuable insights into how your advertisements are going and these insights are beneficial when deciding how the advertisment is performing.

Analytics allows you to set goals and targets and provides very advanced segmenting features that will allow you to pull in valuable conclusions about your site and your online marketing techniques.


Benefits of Google Analytics

  • Know Your Visitors - With Google Analytics you can know your visitors. Find out where they go, what they do and how they arrived on your site. Once you get inside their head, you can better understand how to adjust your website to the benefit of your visitors.
  • Advanced Segments - Google Analytics provides you with a with many advanced tools. Segments your analytic results by different types, by geographical region and by referral source. These segments allow you to find crucial information about your visitors.
  • Connect with Adwords - Google Adwords and Google Analytics can be linked so that the powerful abilites of Google Analytics can be used by your adwords account. This allows for you to make educated decisions in regards to your adwords account and change your campaigns accordingly.
  • Goals - Conversion goals in Analytics are useful for you to identify the visitors that follow certain paths and result in a conversion.

More Information on Google Analytics & Website Statistics