Online advertising, as the name suggests, is the internet's answer to traditional advertising. Instead of buying or renting advertising space on billboards, newspapers, bus-stops, magazines, etc., you'll be bidding for advertising space on popular websites on the World Wide Web.
There are several advantages of advertising on the internet rather than using traditional advertising. Modern online advertising systems offer intricate customer targeting, a remarkable degree of flexibility, end-to-end tracking measures and boast a much higher ROI than traditional advertising for most industries.
The two most common advertising platforms on the World Wide Web are Google AdWords and Yahoo! Search Engine Marketing. Google AdWords and Yahoo! Search Marketing are known as Pay-Per-Click platforms for advertising online, where advertisers are only charged once a user clicks their ad and is taken to their website. These two Pay-Per-Click platforms are ideal for small to medium sized businesses as they target users who are actively looking for solutions through their favourite search engine.
Google AdWords is the largest advertising platform for search, which is easy to understand given their dominance in the online search market. Google's AdWords platform saw businesses spend in excess of $22Bn worldwide last year for the opportunity to advertise their products on Google. A lot of this staggering amount is attributed to the many thousands of small to medium businesses targeting local customers, for which Pay-Per-Click has perpetually proven to be the most cost-effective method of advertising.
Anyone who uses Google search will have seen Pay-Per-Click advertisements before. They appear unobtrusively alongside Google search results, offering anyone who searches the web some commercial answers to what they're looking for.
Yahoo! Search Marketing has also been a formidable competitor to Google AdWords in recent years, offering advertising solutions which typically target a different type of user; along with some pretty nifty advancements in targeted advertising (see Yahoo! RAIS). Yahoo! Search Marketing offers a less demanding yet slightly more efficient platform in terms of cost and competitiveness to the dominant Google AdWords platform.
Yodel Australia is an Authorised Google AdWords Experts, and a Yahoo! Search Marketing Certified Local Ambassador. We offer managed Pay-Per-Click campaigns on both Google and Yahoo! search (inclusive of Microsoft's Bing, as their advertising is handled exclusively by Yahoo!). Online advertising can be a both very rewarding and carelessly unforgiving, particularly for small to medium businesses whose advertising budgets are dwarfed by a handful of medium to large businesses. We leverage our years of acquired knowledge to create online advertising campaigns that drive your dollar further, to level the playing field with these larger competitors and get customers dialling your phone!
Yodel has a small army of AdWords professionals who manage thousands of successful campaigns on Google AdWords and Yahoo! Search Marketing from our head office in Macquarie Business Park, NSW. Yodel was the first Authorised Experts of Google AdWords in Australia and remain one of the largest having managed thousands of successful campaigns since our humble beginnings in 2006.
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Reach - Offline advertising is often limited to a certain target age or social standing - while Online advertising can reach people of any age and any social status.
Cost - Online advertising is proving to be the most cost-effective tool to drive traffic to your website.
Timing - Online Advertising has no time boundaries and can be displayed anytime all over the world.
Tracking Control - From ad reports detailing which ads are working and which ones need attention to comprehensive conversion tracking to see which ads lead to which sales.